Hey there! I'm Nicole Dean
CERTIFIED COFFEE-LOVER & CRAZY CAT LADY
UX/UI Designer & Strategist + Brand & Marketing Designer helping brands launch beautiful and strategic
eCommerce experiences.
I am currently looking for new and exciting opportunities to collaborate with companies that share my passion for great design, forward-thinking, and strategic user experience. I am constantly seeking new ways to learn and grow my passions and I strive to bring that passion to work every day.
I am a remote Designer with 10 years of experience in Graphic Design with a focus on UX/UI Design & Strategy, Marketing Design, and Brand Design.
Skilled at Figma & Adobe CC, I help brands turn their ideas into beautifully designed, strategic, and user-friendly eCommerce experiences with a customer-first mindset. I have been a Design Lead for 20+ eCommerce projects in my latest role, with a majority being full-build Shopify 2.0 or Shopify Plus projects.
INSIDE MY DAILY UX/UI TOOLKIT
FIGMA
SHOPIFY 2.0
ADOBE CC
SLACK
My Work
Tapestry Girls
SHOPIFY FULL BUILD
• BRANDING & WEB BUILD
• SHOPIFY 2.0
ROLE: DESIGN LEAD & BRAND DESIGNER
Tapestry Girls needed a modern upgrade to their brand and website. After redesigning their logo and defining their brand with strong typography and colors, my team built their entire eCommerce website using a Shopify 2.0 theme.
My role as Design Lead included leading discussions around their branding and how it relates to new and existing loyal customers. A full translation of the brand was dispersed from web to social media.
Get Maine Lobster
SHOPIFY FULL BUILD
• WEB BUILD
• SHOPIFY 2.0
ROLE: DESIGN LEAD & BRAND DESIGNER
GML's requirements were based specifically around product upsells and showcasing launches right in the slide out cart drawer.
As both the Design Lead and Production designer, my job was to find a new theme to best suit their needs, apply their branding to the theme, and build out both core eCommerce pages (product listing page(s), product detail page, checkout flow) and build custom templates.
I also created three hand drawn illustrations to enhance the content on their Corporate Gifting page bringing a fun and playful feel to the page.
Madbury Road
SHOPIFY FULL BUILD
• BRANDING & WEB BUILD
• SHOPIFY 2.0
ROLE: DESIGN LEAD & PRODUCTION DESIGNER
Madbury Road came to my team to redo their entire eCommerce experience as well as create a fresh revamp of their brand. It was imperative that their eCommerce experience matched their excellent customer service that they are known for.
One particular area I wanted to focus on for this build was a way for customers to shop by Collection, Material, or Type right from the main navigation. To create this functionality, I set up automated collections using specific product conditions. This gives their customers a clear and direct shopping experience.
I and Love
and You
SHOPIFY FULL BUILD
• WEB BUILD
• SHOPIFY 2.0 & PLUS
ROLE: DESIGN LEAD
I and Love and You needed a team that could guide them through the eCommerce landscape and deliver a complete Shopify migration with all desired data migration, manipulation, and functionalities.
As the Design Lead, my job was to find a new theme to best suit their needs, apply their branding to the theme, and build out both core eCommerce pages (product listing page(s), product detail page, checkout flow) and build custom templates.
'47 Brand
SHOPIFY FULL BUILD
• MAINTENANCE WEB BUILD
• SHOPIFY 2.0
ROLE: PRODUCTION DESIGNER
'47 Brand felt their previous website and theme were not representing them well and they needed something new to demonstrate their product base. They wanted a design and Shopify agency that had experience working with large Shopify catalogs and product sets that work for all their sports categories.
As a Production Designer for this project, I worked with the Development team to conceptualize a unique mega menu experience organizing teams by league (MLB, NBA, NHL, etc.) providing the customer with a clear shopping path.
Tina Davies
SHOPIFY FULL BUILD
• WEB BUILD
• SHOPIFY 2.0
ROLE: PRODUCTION DESIGNER
Tina Davies wanted a modern shopping experience that matches the high quality products they produce. Working with our developers and internal teams, we used a new Shopify theme as a foundational starting point, but then added new pages, content, and search filtering to optimize the sales process.
As the Production Designer on this project, my job was to ensure the internal teams were following the brand guidelines set in place by the client and translating them properly on the theme.
NPIC Pet
SHOPIFY FULL BUILD
• WEB BUILD
• SHOPIFY 2.0
ROLE: DESIGN LEAD & PRODUCTION DESIGNER
NPIC Pet came to our team to completely update and modernize their eCommerce experience. They needed both a US and UK store set up to reach their consumers. NPIC Pet went from a dated web experience to a modernized shopping experience where users can look for products and find where to buy them all from a seamless shopping experience.
As the Design Lead, my job was to find a new theme to best suit their needs, apply their branding to the theme, and build out both core eCommerce pages (product listing page(s), product detail page, checkout flow) and build custom templates.
La Quercia Cured Meats
SHOPIFY FULL BUILD
• WEB BUILD
• SHOPIFY 2.0
ROLE: DESIGN LEAD & PRODUCTION DESIGNER
As La Quercia's online business grew they needed an eCommerce website that matched its high-quality products and growing business. The new store has fast load times, a sleek new design that matches the brand aesthetic, and true mobile responsiveness.
The new design pays mind to UX optimization best practices and incorporates technologies like Klaviyo and Yopto to boost AOV and
site conversions.
As the Design Lead, my job was to find a new theme to best suit their needs, apply their branding to the theme, and build out both core eCommerce pages (product listing page(s), product detail page, checkout flow) and build custom templates.
Additional Notable eCommerce Clients
About Me.
I am a remote Designer with 10 years of experience in Graphic Design with a focus on UX/UI Design & Strategy, Marketing Design, and Brand Design.
I have a genuine passion for hearing what a client wants and coming up with strategic solutions to solve their problems. Whether I am working on a brand refresh or an entirely new eCommerce experience, my passion and dedication is always at the forefront.
I am seeking new and exciting opportunities to collaborate with companies that share my passion for great design, forward-thinking, and user experience.
